Sustainability at Gran Sasso – Luxury with Responsibility
Principles for Today and Tomorrow
“Our actions today and in the future need to be always inspired by the most noble principles: protecting the environment and the community where we operate, so that they can remain our heritage and that of our children.”
At Gran Sasso, sustainability is not an afterthought — it is integral to every decision and action, guiding the brand’s journey towards ethical and responsible luxury.
People at the Heart
The path to sustainability begins with people, considered key resources in creating value. To enhance the quality of life for collaborators, Gran Sasso has introduced “Il cassetto delle idee”, a platform for collecting suggestions and opinions.
The company is also exploring innovative procedures using generative artificial intelligence to improve workflows and decision-making, combining technology with human expertise.
Paperless and Efficient Production
Gran Sasso actively promotes paperless initiatives, encouraging a working environment that is efficient, digital, and environmentally responsible — aiming ultimately for a fully paperless workflow.
Every phase of production takes place in Italy, where ancient craft techniques meet modern production processes. The brand collaborates with small artisan workshops, supporting Italian family-run businesses and preserving traditional know-how.
Minimizing Waste, Maximizing Quality
Each component of a Gran Sasso sweater is carefully sewn and shaped to reduce waste. In case of imperfections, the company works to repair garments or recover yarn, ensuring that nothing is discarded unnecessarily.
Sustainability also extends to suppliers and external laboratories, whose ESG compliance is assessed, alongside certification of Gran Sasso’s own sustainability performance.
Luxury with Purpose
Through these initiatives, Gran Sasso demonstrates that luxury and responsibility can go hand in hand. Every garment is a reflection of care, quality, and ethical practice, offering customers not just timeless style, but peace of mind that their choices support a sustainable future.